Welcome to Concept Communications
Contact info
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Call:
+38 (068) 133-35-89
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Write:
lumex.inbox@mail.com
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Visit:
742 Crescent road, Toronto, Canada
Send request
Business Strategy & Planning
Strategy as
the Foundation
Without a clear strategy, marketing becomes guesswork. Understanding your market, customers and competitive position ensures every pound you invest is focused on the activities most likely to deliver commercial results.
Strategies Developed
Strategic Support That Moves
You Forward
Success in construction, engineering, manufacturing and professional services starts with a clear understanding of your market, customers and competitive position.
Our strategic planning services help you identify new opportunities, focus investment where it will deliver the greatest return, strengthen your market position and build a practical roadmap for sustainable growth.
By combining market intelligence with commercial insight, we help you attract the right clients, increase customer value and create a business that is resilient, competitive and positioned for long-term success.
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New Market Scoping
We can assess relevant new markets and make recommendations for market entry strategies. Our clients in well-established markets with limited growth opportunities are often interested in where they can utilise capabilities in growing adjacent markets.
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Analysis of Current Market Opportunities
We can help you map opportunities in growing areas of your current market and identify where you could gain competitive advantage.
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Strategic Roadmapping
Complex strategies often require a phased approach, and we can help you prioritise what to execute first taking into consideration budget and resources.
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Competitive Positioning
We can conduct a full competitor review including offerings, service levels, customer satisfaction and product mapping to identify gaps. We then help position you through your branding, messaging and marketing assets to create competitive advantage.
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Segmentation & Engagement Strategies
Some clients such as trade stations and retail outlets might be catering to consumers and trades people and require a deeper understanding of their customer groups and the best methods to attract and retain them.
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Customer Retention Strategies
It's common knowledge that it is more cost-effective to retain an existing customer than find a new one, so we help identify and solve any sources of friction for your customers, whilst encouraging deeper engagement and increasing the lifetime value of your customers.
Why It Matters
Our process
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Discovery & Assessment
We start by understanding your business — goals, pain points, industry dynamics, and team structure. Through workshops and data reviews, we uncover what really matters.
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Vision & Goal Alignment
We co-create a shared vision of success, then align leadership around strategic goals that are focused, measurable, and inspiring.
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Market & Competitive Analysis
We assess your market position, map competitors, and find untapped opportunities — ensuring your strategy stands strong inside and out.
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Strategy Design
We design a tailored strategy — including models, value propositions, and go-to-market plans — built for clarity and execution.
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Roadmap & Action Plan
We translate strategy into a detailed roadmap with actions, timelines, KPIs, and responsibilities — so your team knows what to do and when.
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Execution Support & Follow-Up
We stay involved to guide your team through rollout — offering tools, check-ins, and support to keep momentum going.
What You Get
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Tailored Strategic Roadmap
A custom-built roadmap, aligned with your goals and built for real-world execution.
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Market & Competitive Intelligence Report
Clear insights into your market, competition, and opportunities for differentiation.
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Business Model Canvas & Options
Flexible, scalable models that support growth, resilience, and innovation.
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Execution Toolkit
Ready-to-use tools, templates, and KPIs to help you track and manage implementation.
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Leadership Alignment Session Summary
A concise report of strategic decisions and priorities shaped with your leadership team.
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Ongoing Advisory Support
Optional follow-up sessions to support implementation and help you adapt as you grow.
Do you have any questions?
Solutions That
Drive Business Forward
Our services are designed to solve complex challenges and drive measurable growth. From strategy and research to operations and transformation, we deliver tailored solutions that align with your goals, adapt to your needs, and scale with your business.
